ADR Nieuwsmedia and In The Pocket co-created 7 mobile news apps for the customer base of The Netherland's largest newspaper group. Based on a powerful news app for Algemeen Dagblad, the main national daily paper published by De Persgroep, no less than seven separate regional versions were generated. All apps are set to go live before the end of March.
Crucial to the development of the new apps was the creation of a white label app that allowed for regional titles to tweak the look and feel of the app to their brand. Logo, colours, newsfeed, … can all be changed for each title. But it also allows for rapid innovations and added functionalities across all eight apps.
Benefits of this way of working are obvious to news consumers. But De Persgroep Nederland and In The Pocket also benefit heavily: In The Pocket only needs one codebase to maintain all eight apps. And the team at ADR can allocate its resources a lot more efficiently.
“It’s a solution that is great for both our customers and our company. We’ve created eight strong apps that can be optimized quickly to give new features to our readers on a regular basis.”
First to launch is the app of The Netherland’s largest local paper De Gelderlander. The six remaining apps will follow closely in February and March.
About ADR nieuwsmedia
ADR Nieuwsmedia is the largest news brand in The Netherlands. It comprises of one national daily, Algemeen Dagblad, and seven regional newspapers (BN DeStem, Brabants Dagblad, Eindhovens Dagblad, de Gelderlander, de Stentor, PZC en Tubantia). In total no less than 57 regional editions are published every day.