If you haven’t been living under a rock for the past year or so, you’ll know that augmented reality has enormous business potential. TechCrunch sources estimate that the VR/AR market will be worth $108 billion by 2021, with AR taking the lion’s share of a whopping $83 billion. That’s a big piece of the pie. So how exactly are businesses already using AR technology today? Let’s take a look.
IKEA Place allows you to put that gorgeous new couch right in your living room. It allows customers to see furniture in their own surroundings and make sure it fits before they buy it. For companies, it’s a great opportunity to enable customers to shop directly from the app.
Installing a new device isn’t a walk in the park for most people. To help them out, Telenet created an AR application that shows users exactly how to set up their new digicorders. The visual AR app is infinitely easier to use than a paper manual. It unburdens the helpdesk and gives customer satisfaction a boost. What’s not to love?
Have you ever refurbished your floors? If you have, you’ll know how daunting it is to order an entire new floor covering based off of a square foot sample. In order to help customers make an informed decision, we started experimenting with an AR floor configurator that allows customers to visualize various types of floor covering on top of existing floors.
Airports and train stations are vast and generally hard to navigate. The ADP Hololens application mapped out several of these structures in AR, helping ADP to navigate (potential) stakeholders through their several locations. It’s an excellent, tangible sales tool for airports, train stations, and major commercial real estate.
Measurekit does as advertised: it’s a great tool to measure heights, angles, dimensions, and more on the go. The product is still maturing, but it might just become an indispensable asset for construction workers, architects, and contractors alike in the years to come.
Have you ever tried to explain something to someone over the phone—how to use a microwave or that pesky universal remote control, for example—and wished you had the ability to just jump through the line and show them? Well, now you can! Sort of. Vuforia Chalk uses AR to draw instructions on the screen in real-time. Easy as 1, 2, 3!
Augmented reality is taking travel to the next level. AR City superimposes an AR layer on top of live smartphone camera footage to create interactive navigation and enhanced exploration. Want to try it out for yourself? The app is available for over 300 cities across the globe!