News June 08, 2018

Google announces AI ethical guidelines

Thomas Smolders

Resident Writer

Last Thursday, Sundar Pichai, the CEO of Google, published a remarkable blog post. In the statement he lists some concrete standards which all their developments with artificial intelligence must meet. Google uses AI for various purposes - to fight spam, for example, or to develop a digital assistant that can make phone calls. Noteworthy is the fact that Google doesn’t mention its mother company Alphabet and the learning thermostat Nest.

Artificial intelligence - technology displaying a human form of intelligence - comes in various forms. One is pretty simple and innocent, the other can cause a lot of damage or impact our lives in more profound ways. That’s why it is interesting to see how a tech giant as Google imposes specific guidelines on itself.

These are Google’s seven rules

  1. Be socially beneficial
  2. Avoid creating or reinforcing unfair bias
  3. Be built and tested for safety
  4. Be accountable to people
  5. Incorporate privacy design principles
  6. Uphold high standards of scientific excellence
  7. Be made available for uses that accord with these principles

At In The Pocket we applaud these guidelines. Behind the scenes we’re working on the development of various projects containing artificial intelligence. To help companies explore the possibilities of AI, we’ve created a 4-step program that aims to uncover potential use cases, build a first pilot and deliver a clear roadmap as a final result.

Find out more here.