Banking is changing at lightning speed. PSD2 and AI are just a few of the many drivers for innovation.
With so many opportunities, how do you decide which ideas to invest in? Simple: great products and services solve actual needs that your clients have.
Then how do you know what those needs are? And how do you find the best way to solve them?
Enter design thinking.
What does a design sprint entail?
It’s not easy to inject a big organisation with a new innovation method. Partnering up with experienced design thinkers for a design sprint is one of the best ways to kick-start a project. That project might be the start of a new innovation mindset in your entire company.
Design sprints are a fast-paced way to solve a challenge, like ‘Buying a house’ or ‘Savings’. Our strategists team up with your team for a number of workshops.
In just a couple of days, we will:
Understand your (potential) clients or users.
Define a specific challenge or need to solve.
Explore different solutions and decide which solution is best.
Create a prototype of that approach.
Validate that solution and learn from actual users.
A design sprint is refreshingly different from traditional business innovation methods, because:
It’s human-centered. It puts your users and customers first. You start by listening to their experiences and find challenges to solve. All the rest is noise.
It emphasizes fast learning. You need to get a first prototype or MVP (minimum viable product) into users’ hands as quickly as possible. Only then do you know if your solution works. If not, you haven’t wasted many resources, so don’t sweat it.
It’s solution-focused. Exploring different options and solutions is more important than documenting the problem.
You’re in great company
It’s not just companies like Apple, Google, or Nike that are big design thinkers. Banks too are seeing the benefits of a solution-focused design mindset, like these 3 design thinking banks.
Or look at how the world’s best product design agencies have been acquired by leading banks, like Capital One & Adaptive Path or BBVA & Spring Studio.
Are you ready to up your innovation game? Then let's set up a design sprint!