Our Discovery Track shows you the digital solutions that will help your users/customers and your business succeed. In this short and hands-on track you will find answers to the following questions
- What are the (digital) expectations of your users, and what are pain points in their journey?
- What's happening in your industry, and how can technology be leveraged to benefit from these transformations?
- What are the digital products or services that will help you reach your goals and better serve your users?
As an outcome, you will have a tangible digital strategy. Not just bullet points, but actionable concepts and a clear roadmap.
We can guide you on a company-wide level, or zoom into your digital offering for a particular business unit or stakeholder. Alternatively, we can also take a particular new technology, like Augmented Reality or Machine Learning, as the starting point for our exploration. We use Design Thinking to identify the needs-to-solve and explore the best solutions.
Our process starts by thoroughly understanding the people we are designing for, and the needs our concepts are intended to solve. We can capture existing customer or user insights with facilitated exercises (like experience mapping or value proposition design), or we can engage in actual user research or co-creation.
Additionally, we also comprehend the business context and the goals you want to attain.
Depending on the availability of user insights and clarity around the goals, this phase takes about 1 - 2 hands-on workshops
With the objectives and direction defined, we can start mapping out the path to success.
Through some guided ideation exercises, and adding our knowledge of digital products, we will give you an overview of your future digital ecosystem:
- What are the products or services that will help you and your users attain the goals?
- How do these work? What are their features?
- Which digital tools and services need to be present, and how will they work together?
In a co-creation workshop, we will apply tailored ideation techniques and exercises. After this hands-on afternoon, we'll work on refining the best ideas.
As the outcome of this phase, you'll have a clear overview of the digital solutions that will help you succeed. Each concept is clearly identified and documented, and where necessary, also visualized in some first screens.
In this final phase, we will help you decide upon which concepts to move forward with first. Through decision and prioritization techniques, we will identify which ideas most value, are feasible etc.
At the end of this optional phase, you have everything to progress confidently. Get the scaffold board, it’s time to build the product. Want to see how the concept translates into a best-in-class interface? Then why not continue the journey and engage with us in a Design Track, where we will deliver a fully designed and clickable prototype of your solution.
Stories from our clients
Pierre Eeckman, Head of Institutional Credit Sales, Global Markets at BNP Paribas Fortis
Initially, we reached out to In The Pocket because of their outstanding track record in terms of front-end interface design and their know-how in terms of interconnection to heavily sured IT environments like ours in the Banking Industry. However, it quickly became clear that In The Pocket offers a much broader and all-round service. We embarked together on a 'Discovery Track' in order to fine-tune our project idea to end up with an actual prototype enabling us to tackle the next phase of user validation. The agile and cellular setup enabled us to go from ideation towards actual creation and later implementation in a very short time span. I can only recommend In The Pocket to others after our excellent and fruitful collaboration.
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Want to discover the digital solutions that will help your users/customers and your business succeed? Let's join forces for a Discovery Track.
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