Building the world's best
AI products.
we go beyond algorithms.
Our unique strength lies in combining AI expertise with complete product development. From strategy and vision to shipping and implementation, we help organisations break through the barriers of AI adoption.
For Who
AI will transform every aspect of your business.
Whether you're a large enterprise, a fast-growing startup, a healthcare provider or a financial institution, you accelerate alignment and growth with AI.
- Reimagine customer experience
- Supercharge team performance
- Transform internal operations
- Turn data into insights
What we offer
Experiment, focus, build, scale.
From AI strategy to implementation, we're your powerhouse partner across the entire digital path.
Inspiration & training
Build organisational knowledge through workshops and hands-on training to empower teams.
Use case ideation & assessment
Identify and evaluate potential AI applications across your organisation, analysing feasibility and impact.
Prioritisation & roadmap
Develop a strategic implementation plan that balances quick wins with long-term objectives.
Data maturity
Assess and enhance your organisation's data infrastructure, quality, and accessibility to create a solid foundation.
Governance and security
Design and implement robust frameworks for responsible AI development, ensuring ethical practices and regulatory compliance.
Proof-of-concepts & tools
Develop and test AI concepts through minimal viable products, allowing for rapid validation and iteration.
Model development & deployment
Design, train, and optimise custom AI models tailored to your specific business challenges.
Front-end & MLUX
Create intuitive, human-centered interfaces that make AI solutions accessible and valuable to end-users.
Back-end development & MLOps
Establish robust technical infrastructure for model deployment, monitoring, and maintenance.
AI product management & user testing
Guide AI product development through user research, testing, and continuous feedback loops.
why work with us
Doing AI better.
UX, software development, and AI capabilities in one, unified team.
We break through typical AI implementation roadblocks by bringing together:
Designers
who know how to design for the age of AI.
Engineers
who build robust and scalable software.
AI experts
who understand technology and business.
AI that adapts to your stack—or ours.
Building with best-in-class technologies.
Our work
Proven track record of delivering market-defining AI products.
GLOBAL PUBLISHER
AI research assistant saving 2,000+ hours in academic reading
Chosen by a leading publisher, we created an AI research assistant that’s transforming academic writing. Our solution reduces manuscript preparation by three months, allowing researchers to focus on groundbreaking work. Deployed across a multibillion-pound enterprise, we’re enhancing research impact for millions of scientists globally.
PAYCONIQ By BANCONTACT
Streamlined information gathering
Our AI solution helps support agents manage high volumes of tickets, especially during peak periods like Christmas and Black Friday. It gathers information upfront, reduces manual tasks, and shortens response times. It also automates responses to recurring questions with off-the-shelf answers.
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KBC Phishy
Helping detect fraudulent messages
To address rising phishing attacks on KBC customers, we researched phishing techniques and countermeasures. Using technical prototyping, we developed and validated a machine learning detection system to identify phishing attempts. This project quickly progressed from concept to a fully functional product, featuring a trust-building UX flow for customer protection.
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GLOBAL manufacturer
Cutting home energy costs by 50% with AI-powered heat pumps
Did you know heating and cooling typically account for 30% to 50% of energy consumption? That’s why we developed an AI solution that optimises energy use and integrates seamlessly with your HVAC system as a virtual battery. Using advanced deep learning techniques, our solution accurately predicts energy consumption, setting a new standard in efficiency.
Colruyt
The AI voice assistant that helps you shop hands-free
During this innovation track, we created Colruyt's AI voice assistant to help shoppers who can't access their phone or computer (e.g., while cooking or driving). This voice-controlled assistant lets shoppers add products to their shopping list and look up recipes hands-free.
FAQ
Learn about our AI offerings, integration processes, and privacy measures.
At In The Pocket, we prioritise use-cases over technology. While AI is a powerful tool in our arsenal, its true value emerges when integrated thoughtfully within your existing digital ecosystem. Our multidisciplinary approach ensures we select and implement the right solutions—AI or otherwise—to deliver maximum business impact.
A successful AI project begins with a clear goal that aligns with your broader company strategy. Our team of in-house strategists, designers, and architects work together to understand, translate, and envision solutions that are both meaningful and feasible. Before we begin building, we validate each solution to ensure it delivers real value for both you and your users. Once development starts, we prioritise usability and value, maintaining agility to adapt to new discoveries and shift quickly as needed.
We focus on outcomes over accuracy. Measuring success for an AI project is no different from any other software project—it should make a tangible business impact, whether that's increased market share, reduced time spent, or heightened engagement. Model accuracy and technical metrics serve as early indicators and proxies for future success, but lagging metrics and business KPIs are the final measure of success which we optimise for.
We approach AI development in three stages: discover, deliver, and run. During the discovery phase, we translate the context and desired impact into a plan of action, which we validate before significant investment. Once confident, we begin building, remaining open to new information and potential pivots, but focussing on making a qualitative, scalable solution. After the solution is built, we take responsibility for its maintenance. We offer multiple levels of long-term support, ranging from fully managed to a complete handover.
Data privacy and security form the foundation of every partnership, backed by ISO27001 certification and deep experience in highly regulated industries like finance, healthcare, and manufacturing. AI solutions must be both ethical and compliant. As regulations like the EU AI Act evolve, you need a partner who understands both the technical and governance aspects of AI. That's where we come in.
Insights
Our thoughts on AI.
Ready to build AI products that matter?
We'd love to hear about your next challenges. Let's take the first step towards achieving your business goals. No strings attached.
Let's chat