Explore the impact of AI. We'll reflect on the transformation during the mobile era and provide practical strategies for professionals to effectively leverage AI. With a keen eye for detail, we’ll examine the shift from gimmicks to sustainable platforms and share actionable insights for navigating the standardized AI landscape, supported by use cases that truly make a difference.

Digital transformation and development are expensive. Meanwhile, customers' expectations are rising, and the competitive landscape is only intensifying. How do you know which services or features to invest in? User research pays huge dividends to validate ideas or assumptions before betting the bank. Yet many companies don't have this fully embedded in their strategy and way-of-working. Or it's window-dressing at best, where insights and metrics don't drive meaningful decisions. In this talk, we'll give practical examples of low-threshold ways to involve customers throughout the validation stream.

Do you truly understand your company? Although it's crucial for the success of your business strategy, product decisions are often made without using actual business or customer data. In digital, the business perspective is as crucial as the customer or technology viewpoints. This talk will guide you on how to ensure that teams make tactical decisions using business insights.

In today’s fast-paced world, while tech trends can feel obsolete within weeks, humanity faces pressing challenges that demand innovative solutions. How can tech decision-makers craft strategies that balance bold, long-term visions with the agility needed to address immediate demands? This talk delves into the rapid acceleration of technologies like AI and provides actionable frameworks to help you stay ahead. Discover how to make sense of it all while driving impactful, future-ready decisions.

As organizations mature in data use, the focus shifts from collection to uncovering relationships between datasets. Domain experts evolve into "data translators," bridging technical and business insights. By democratizing data and fostering collaboration, organizations enable better, data-driven decisions. Discover how the Data Decision Confidence Framework ensures high-quality insights and confident decision-making.

Just like you design a great customer experience, you should design the organization delivering it. In this workshop, we will make you familiar with the tools to do just that. How? By designing a disruptive (but fictional) digital retailer.

Discover effective AI design patterns that shape cutting-edge user experiences. From emotion-based UX and inclusive design to generative UI that tailors products to individual users, this talk explores how AI can create deeply personalised and impactful interactions.

Increasingly, people will stop interacting with organizations and brands through apps or websites. Instead, they will be assisted by co-pilots, both personally and professionally. How can you adopt to this new reality? In this workshop, we will create your AI flight plan: how can you offer your services in an increasingly AI-first world?

By now, you know the potential of leveraging AI in digital products or processes. But, you’ve also seen how things can go off the rails. In this talk and demo, we give you practical learnings to have your cake and eat it too.

Meet platform engineering, a paradigm to declutter the Ops in DevOps and supercharge application delivery.

Ever since mobile apps exist, there has been one constant movement like the ebb and flow of the waves: bundling and unbundling. And from time to time, a big wave of ‘super apps’ pops up. Making the daredevils among us dream about riding it. But should you stick your feet in these murky waters?

What will the next game-changing AI device or interface look like? From XR innovations like Meta Orion and Apple Vision Pro to humanoid AI, BCIs, and even the enduring smartphone, this talk envisions the technologies that could define our interaction with AI in the years ahead.

The Internet of Things is generating a massive amount of data, posing a significant challenge for companies on how to process it effectively. While the cloud offers immense storage and processing power, relying solely on it can lead to spiralling costs. This talk explores with real-world examples, the optimal balance between cloud and edge computing for your IoT platform. Discover how decentralized architecture can enhance security and privacy, boost real-time performance, and optimize costs. Learn how to effectively integrate edge and cloud computing to set your IoT platform up for scalable and sustainable growth

This session is ideal for anyone feeling conflicted about AI. Join Frederik De Bosschere as he navigates the complex landscape of AI, offering a balanced perspective that cuts through the noise of hype and skepticism. With AI touted as the ultimate solution to every challenge by countless LinkedIn experts, it’s easy to get swept up in the buzz. However, a more measured approach is essential. In his talk, Frederik will explore the middle ground between AI’s detractors and its fervent supporters, proposing a pragmatic approach he calls “Practical AI.” He will share insights on crafting a solid AI strategy that moves beyond lofty promises to deliver tangible solutions. You’ll learn how to transition from strategy to implementation, creating high-quality user experiences powered by AI. Frederik will also address the ethical and sustainability concerns surrounding AI development. He will offer guidance on how to build AI systems that are not only effective but also responsible and sustainable, ensuring that technological advancements contribute positively to society and the planet.