Join us for an insightful session as we uncover the profound impact of AI on healthcare. Reflecting on the transformative journey witnessed during the age of mobile, we'll delve into practical strategies for (healthcare) professionals to harness AI's potential effectively. Through a discerning lens, we'll explore the shift from gimmicks to enduring platforms, and provide actionable insights on navigating the commoditized AI landscape, using meaningful and effective examples. Gain a competitive edge in the evolving landscape by understanding how AI is reshaping workflows, services, and risk management in healthcare.

Creating a culture of psychological safety will enhance learning, innovation and growth. Learn how Digital Product Studio In The Pocket creates that culture of psychological safety and how it drives innovation & growth in a rapidly changing environment.

Whilst designing a new medical product, chances are that there will be mobile apps or other user facing software involved. This will pose some new challenges:software is inherently dynamic and needs a totally different approach compared to classic medical items. Healthy software needs to evolve incrementally but at a fast pace, which might seem to conflict with the strong medical regulations. In our session, we dive into some best practices we’ve discovered that will bring you in the right mindset to tackle these challenges!

Digital transformation and development are expensive. Meanwhile, customers' expectations are rising, and the competitive landscape is only intensifying. How do you know which services or features to invest in? User research pays huge dividends to validate ideas or assumptions before betting the bank. Yet many companies don't have this fully embedded in their strategy and way-of-working. Or it's window-dressing at best, where insights and metrics don't drive meaningful decisions. In this talk, we'll give practical examples of low-threshold ways to involve customers throughout the validation stream.

Do you truly understand your company? Although it's crucial for the success of your business strategy, product decisions are often made without using actual business or customer data. In digital, the business perspective is as crucial as the customer or technology viewpoints. This talk will guide you on how to ensure that teams make tactical decisions using business insights.

In a world flooded by the waves of Generative AI, it’s not surprising to witness some hasty integrations of AI into your everyday digital experiences. From word processors to air conditioning systems, the widespread nature of AI features is undeniable. However, the question pops up: are these AI additions enhancing the user experience? Or merely causing a prompt writer’s block? We believe we’re setting sail towards the post-prompt era.

The ITP Tech Radar reflects our current view on software engineering technologies. It includes the technology choices we’ve made as a company and motivates why we’ve made them. Beyond that it shows what technologies are “on our radar”, and why we’re considering adopting them.

Low-code platforms have been around for a while now, and they promise to revolutionise the way we build software products. With limited coding skills required, anyone can create a proof of concept or prototype for their product idea in a matter of hours, rather than weeks or months. But the question is, can these low-code solutions scale? In this talk, we’ll delve into the potential and limitations of no-code platforms for scaling products and how they’ll affect the way of working and the roles involved in product development.

Meet platform engineering, a paradigm to declutter the Ops in DevOps and supercharge application delivery.

The road to digital success is eventful, to say the least. Many challenges will cross your path. Things that can set you back or move you forward. In this first-of-its-kind board game, you will encounter recognisable digital challenges and address them in a playful way. Expect an hour filled with real-life examples, tips, and lively discussions.

Discover how In The Pocket builds cohesive and consistent experiences at scale. By following this workshop, you'll learn how to design, adapt, share and improve better together - and in the end design better products.

Ever since mobile apps exist, there has been one constant movement like the ebb and flow of the waves: bundling and unbundling. And from time to time, a big wave of ‘super apps’ pops up. Making the daredevils among us dream about riding it. But should you stick your feet in these murky waters?

In this talk we explore the significant impact AI can have to enhance the User Experience. By emphasizing the importance of understanding the ‘why’ behind implementing AI solutions, we delve deeper into the Levels of Automation framework to create tailored data-driven user experiences. Discover how the power of data and AI can revolutionise the way we approach UX design to provide users with actionable insights and allow them to make better informed decisions.

While many companies try to install a so-called “software factory” or “delivery organization”, few succeed. Digital product development challenges the org charts of most companies. Our CEO Jeroen Lemaire explains his vision on how to build a context and a culture to make your teams thrive.