State of Mobile November 02, 2016

Marie Martens

Marketing Manager

The 4th edition of The State of Mobile had everything we dreamed of and more: an awesome crowd, magical vibes, trending topics on Twitter, an amazing set of inspiring talks and hands-on workshops. Thank you for joining us, and for those who had to miss it: do not despair, you’ll be back on track after reading this wrap-up.

The Fair

During The Fair, talks took turn with hands-on workshops on VR, Mobile, Scrum & IoT. To catch up with our passionate speakers, we distilled an invigorating summary.

Do you have questions about the workshops or do you want to host a workshop in your company? Don’t hesitate contact us.

Virtual Reality in practice

This year, Virtual Reality (VR) is no longer a hype, but a product. A clunky, relatively expensive product, but one that will soon be convenient and user-friendly enough to change how we work, play and communicate. Timothy Vanherberghen, Co-founder at Triangle Factory, enlightened us on some interesting use cases for industries, such as real estate and transportation.

The future of mobile payments

You can use Bancontact in an actual store, a webshop or in a mobile app, but retailers should be able to integrate these different ways of payment into a single system. According to Stijn Van Brussel, COO at Bancontact, this ‘omni-channel-approach’ is the way to go: eventually the customer will decide where and when he will purchase and pay.

Stijn Van Brussel, COO at Bancontact

All different components in the customer lifecycle can now be smoothly integrated, which is exactly the big opportunity for mobile shopping. Before, payments were an isolated concept in the ‘customer journey’. Now, they are more integrated with presales and postsales, loyalty is coupled to payments and retention can be facilitated by coupling payment data to actual postsale incentives for consumers.

Storytelling in 360°

Last year in March, Belgian national public broadcasting journalist Jens Franssen went to Syria. Instead of sticking to his regular reports for radio, TV and website, he took some extra time to shoot two coverages with a 360°-camera.

For the past few years, I shot several stories at warfronts, yet I never had the feeling I could really share the experience of how dark, grey and gloomy those frontlines really are. Since viewers literally are in the middle now, news agencies have found a fantastic new tool for storytelling.

Franssen differentiates between 360° en Virtual Reality as a question of lean back vs. lean forward experiences: “You want to consume the news, not create it.”

The rebirth of hybrid

Hybrid apps have resurrected, and they come in many forms. But the crucial choice of which type of hybrid development to apply has become complex. Prior to choosing a mobile app development technology, you should make some crucial assessments. Thomas Mons, Director of Engineering at In The Pocket, takes you through the do’s & don'ts. 

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In The Pocket's annual report on trends and technologies in the digital space.

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The Keynote Event

The Future of Mobile

As the postmobile dust is settling, the contours of our digital future are starting to become clear. Enter the postmobile world, where Artificial Intelligence, the Internet of Things and Mixed Reality are pointing the way towards new digital horizons. Jeroen Lemaire, CEO and Co-founder at In The Pocket, presented five very tangible evolutions you should understand to stay on top of your digital game in 2017.

Download The State of Mobile

In The Pocket's annual report on trends and technologies in the digital space.

Download the report
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The role of IoT in digital transformation

Geert Standaert, CTO at Proximus, guided us through the digital transformation of Proximus, and the role of Internet of Things (IoT) in it all.

The potential is huge: imagine a world where all people and things are connected. This will generate loads of data. If we apply the right intel and combine all new assets, it can bring enormous new opportunities for many players. But it also creates some challenges. The number of connected devices increases at such a rapid pace, it sometimes is a burden for companies to manage them all. At the same time new security threats emerge: more hackers target devices as they are an easier target than the highly secured typical network components.

"First we were mainly connecting people, now we’re connecting everything"

Geert Standaert, CTO @ Proximus

Geert Standaert at the State of Mobile

The Proximus IoT strategy is to create End 2 End (E2E) solutions that have an impact on the way people live and do business.  It’s not about providing the technology, but about providing an E2E solution that helps the customer to develop smart products and environments. Proximus aims to enable an ecosystem that consists of many different players (startups, scale-ups, small and big companies) by bringing their assets (networks, connectivity, tooling) into the open market, for others to further develop from there.

Geert’s conclusions:

  • IoT is a tremendous opportunity that will truly transform the way people live and do business.
  • E2E IoT solutions include connectivity, managed objects and a secure applicative layer.
  • Building an ecosystem and strong partnerships are crucial to success.

Magnanimous machines

What happens if artificial intelligence exceeds human intelligence? Nell Watson is an engineer, entrepreneur, and futurist thinker. She lectures globally on Machine Intelligence, AI philosophy, Human-Machine relations, and the Future of Human Society, serving as Associate Faculty at Singularity University. At The State of Mobile she gave an inspiring talk on progress in machine learning and neural networks.

Nell Watson at The State of Mobile

Barbie is now connected and comfort robots will watch over our elderly. CAPTOLOGY (computer aided human persuasion) helps us get better. Google Goals is one example. Crystal understands your personality – and how to talk to you. Responsible helps you write e-mails that people are likely to accept.

"An intelligent machine will make mistakes. So, we’ll need bot curators to guide and help the machines."

Machines are learning to use their imagination and guide us to better, more connected lives. But we need to build trust with machines. Machines can have biases. There are bots that call you up, and lie to you in recorded human voices about their human nature. 

An intelligent machine will make mistakes. So, we’ll need bot curators to guide and help the machines. Indeed, sometimes our consiglieri will be a human. We won’t know the difference.

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Get insights into today’s mobile behaviour and technologies to watch in the years to come

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