Every month, we move our spotlight to someone behind In The Pocket's screens. Who are the people behind the digital products? What drives them? And what can they teach us? Today, let's talk marketing with our very own Marketing Officer, Brett!

What skills are essential for surviving in the marketing jungle?

Quite a lot, but let’s keep it at three for now. First off: data analysis. That’s a no-brainer. It shows us what works and what doesn’t and if we need to adapt. Knowing how to read, understand and integrate these analytics helps us to get the most out of our marketing strategy.

Next: flexibility and creativity. Both skills are essential to adapt and keep up with the ever-changing marketing tools and trends. It’s also crucial for surviving the occasional crisis by coming up with out of the box solutions.

"We need to continuously communicate properly with every team member. I do believe our business’ success depends on that."

Finally: transparency and active listening. Aligning sales and marketing is essential to grow our business. As we share the same objectives but achieve them in different ways, we need to continuously communicate properly with every team member. I do believe our business success depends on that. 



What’s the one thing in your job you would never want to lose?


‍I actually really like the supportive part of my job. Supporting my team members and working towards a common goal together - whilst having creative autonomy and individual responsibilities - is what motivates me the most. Sorry to disappoint you with this cliché answer.

Multitasking centipede or hard-focused eagle? Why?

This is unexpectedly a difficult one. There’s no doubt that being a Marketing Officer requires jumping around from task to task sometimes. But I actually feel like I can shift gears quite quickly.

"There’s no doubt that being a Marketing Officer requires jumping around from task to task sometimes. But I actually feel like I can shift gears quite quickly."

Don’t get me wrong; trying to juggle too much at once will take a toll on my productivity too. I could show you the number of tabs open on my browser and it’s not good for my brain, and definitely not for my laptop. That’s why I try my absolute best to prioritise, schedule blocks of uninterrupted work sessions for the tasks that require my full focus & creativity, and tackle one task at a time. So let’s go for a hard-focused eagle… with some multitasking skills.