SHIFT AFTERWORK #2

Building with AI: From Concept to Product

08 May 2025
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In The Pocket HQ, Ghent

Join us at our headquarters in Ghent for the second Shift Afterwork of 2025 to explore how AI is redefining product development and creating innovative customer solutions.

who is it for

  • Business and innovation leaders who want to understand how AI is impacting their field
  • Digital experts (product managers/owners, designers, developers) who are exploring AI possibilities

what makes this event unique

  • Learn how to put AI to work in your product lifecycle
  • Discover real-world applications reshaping customer experiences
  • Connect with digital experts in an engaging environment

Agenda

Attendees of Shift Afterwork #1 at the In The Pocket office in Ghent
18:00

Welcome reception and appetizers

18:20

Opening remarks

18:30

Using AI to build products quicker

Frederik De Bosschere, Lead Strategist at In The Pocket
18:50

Fireside chat: Belfius' AI journey  

with Bruno Aelbrecht, Head of Digital, Belfius
19:10

Making new experiences with AI

Rémi Delanghe, AI Lead at In The Pocket
19:30

Alan's vision for AI-driven health care

Bo Smet, Product Designer, Alan
20:00

Drinks, bites & networking

Meet our speakers

A photo of our colleague Freddy

Using AI to build products quicker

Frederik De Bosschere
In The Pocket
Rémi Delanghe

Making new experiences with AI

Rémi Delanghe
In The Pocket
Bo Smet

Alan's vision for AI-driven health care

Bo Smet
Alan
Bruno Aelbrecht

Belfius' AI journey

Bruno Aelbrecht
Belfius
I was impressed by the exceptionally high caliber of speakers and concepts presented. This level of expertise and insight is not something you encounter every day!
Jellert Dekeyser
VP Omnichannel & Marketing @ TVH

Be part of the conversation.
Reserve your spot.

About In The Pocket

We help forward-thinking organisations succeed in AI through strategy, design, and technology. Our unique strength lies in combining AI expertise with complete product development.

From strategy and vision to shipping and implementation, we help organisations break through the barriers of AI adoption. We bring together the best European talent and foster cross-cultural collaboration, while staying in tune with regional market nuances.

A female colleague facilitating a strategy workshop

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