SHIFT AFTERWORK #2
Building with AI: From Concept to Product
08 May 2025
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In The Pocket HQ, Ghent
Join us at our headquarters in Ghent for the second Shift Afterwork of 2025 to explore how AI is redefining product development and creating innovative customer solutions.
who is it for
- Business and innovation leaders who want to understand how AI is impacting their field
- Digital experts (product managers/owners, designers, developers) who are exploring AI possibilities
what makes this event unique
- Learn how to put AI to work in your product lifecycle
- Discover real-world applications reshaping customer experiences
- Connect with digital experts in an engaging environment
Agenda

18:00
Welcome reception and appetizers
18:20
Opening remarks
18:30
Using AI to build products quicker
18:50
Fireside chat: Belfius' AI journey
19:10
Making new experiences with AI
19:30
Alan's vision for AI-driven health care
20:00
Drinks, bites & networking
Meet our speakers

Using AI to build products quicker
Frederik De Bosschere
In The Pocket

Making new experiences with AI
Rémi Delanghe
In The Pocket

Alan's vision for AI-driven health care
Bo Smet
Alan

Belfius' AI journey
Bruno Aelbrecht
Belfius
I was impressed by the exceptionally high caliber of speakers and concepts presented. This level of expertise and insight is not something you encounter every day!
Jellert Dekeyser
VP Omnichannel & Marketing @ TVH
Be part of the conversation.
Reserve your spot.
About In The Pocket
We help forward-thinking organisations succeed in AI through strategy, design, and technology. Our unique strength lies in combining AI expertise with complete product development.
From strategy and vision to shipping and implementation, we help organisations break through the barriers of AI adoption. We bring together the best European talent and foster cross-cultural collaboration, while staying in tune with regional market nuances.

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