For years we’ve been talking about digital as a rollercoaster. Then 2020 happened and we got strapped into a cart to experience the G-forces of true digital acceleration. Our team took a peak and analyzed the next major digital shifts that are coming our way. We didn’t let it go to waste and collected their insights in our annual Shift Report. As an amuse-gueule, try out these foods for thought!

AR: the interface of the future

Mario Kart Live was one of the big AR checkpoints of 2020. And yes, we had a lot of fun with it. But up next we challenge you to think beyond the gimmicks that AR is commonly used for. It’s time to fully grasp the ROI of this cutting edge technology. A good place to start is by diving into AR’s 3 main characteristics: it’s contextual, engaging and human centered. But that’s just the tip of the iceberg. Our advice? Adopt now, adapt later. 

Outcome over output

Still many businesses focus too much on launching their product or feature, but  tend to neglect in the early phases how their product is perceived by the end-user. In short, they put output over outcome. Time to turn that around. Outcome is output plus added user value. So why don’t take that approach right from the start? Koen Bonquet, Team Lead at ITP, tells us how we can plan for outcome by using a continuously evolving roadmap of goals, key results, and steps. Because in the end, building for outcome rather than output means building the right product for your customer as quickly as possible.  

Touchless economy

Touchless technologies are nothing new but it’s only now in pandemic times that they are taking the frontstage. Project manager Stephanie Depuydt checks whether these technologies also have a post-pandemic future and how to leverage them to create customer value. 

AI: Beyond the hype: the real value of AI today

The hype surrounding AI had caused many organizations to believe that it is some kind of ‘silver bullet solution’ that should play by its own rules. Data scientist Sebastiaan Van Den Branden & strategist Greet Bontinck to help us look beyond the hype and show us the real value of AI today. Don’t think of AI as a magic wand that eliminates all problems, but think of it as a tool that excels in automating and augmenting human tasks or even as a product. This way, you’ve opened the path for AI to move to the heart of your organizational strategy, design and tech toolkit. 

Decade of Design

After the decade of code the decade of design is here to take over. Chief Product Officer Hannes Van De Velde sheds his light on the growing importance of design. In the coming years, he expects that a lot more companies will give design a more prominent place in their organization and digital strategy. Exploring 5 levels of design maturity, this read can be a most useful guide for assessing your current maturity level and defining a pathway for growth. 

Feeling excited?

Fancy a deeper dive into our Shift Report? We got you. Download our annual Shift Report here and tickle your brain.