Hannes Van de Velde becomes COO of In The Pocket
A tight market, a volatile economy and the fiercest technological acceleration of the century: that’s how ‘23 presented itself to In The Pocket. The team did an incredible job, with 26% revenue growth and some of the best work I have seen in our 14 years of existence.
Effective strategies and great software can really push companies forward. We’re proving it time after time, together with our amazing customers. That’s the foundation of our value proposition and the reason why we’ve grown to the scaled European company we are today.
But ‘23 was challenging for us, and we’re not expecting calm oceans in ‘24. In fact, we’re betting on change. In order to increase our business agility, we’re creating a new role in our leadership team.
Last month, our CPO Hannes Van de Velde was promoted to COO. As our Chief Operations Officer, Hannes will manage our value chain end-to-end. This is articulated in 3 missions:
- To ensure that In The Pocket’s services remain relevant and future-proof.
- To deliver the highest quality work to every customer of In The Pocket.
- To grow In The Pocket, by developing an integrated go-to-market approach.
The somewhat unorthodox combination of managing both what we do and how we market it, will create the feedback loops we need to react, adapt and evolve in sync with the needs of our customers.
I’m grateful that Hannes has accepted the role. He’s been an ITP’er for over 10 years and has grown into a respected leader at the company and a thought leader in our industry. Hannes has demonstrated his ability to lead, innovate and inspire. It’s only fitting that I provide him with the opportunity and the mandate to bring In The Pocket to the next level.
As CEO, I’ll continue focusing on our mission to become a digital transformation leader in Europe.
- Jeroen
Contact Hannes if you wish to learn more about his role and what this might mean for you as a customer or partner of In The Pocket.
