Discover the
ITP Way
The ITP Way
Gain full insight in how we organise as a company, to build better digital products for bigger futures.
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Our 7 principles
No better place to start than the beginning.
Everything you’ll read, trickles down
to our seven main principles.
Start with why?
Finding "true north” is vital to set up
product teams for success.
Never stop discovering
As we work, we gain clarity. Continuous product elaboration helps deal with complexity.
Design for value
The value of good design, is the increased possibility of success.
Deploy or die
Reduce risks, validate assumptions and increase value by deploying as early and as often as you can.
Deliver quality
Quality is about internalizing the
ability to evolve.
Plan frequently
This is the key to achieve predictability in both cost and value.
Always be improving
Feedback loops are the
cornerstone of agility.
