Deliver
quality

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What cannot evolve,
is already dead

In short

Quality is about more than UX and it's definitely about
more than testing. Quality is about internalizing the
ability to change.

UI / UX

Digital products are often judged by their design and UX, and for good reason: it is key in attracting, retaining, and engaging users. But quality aspects that are less visible towards end-users, are just as important.

Below the waterline
UI / UX

Below the waterline

Aspects such as clean architecture, clean code, continuous integration & deployment, test automation, evolutionary architecture, and controlling technical debt, are key in creating successful digital products. To have a shot at thriving in the long term, the codebase must be able to evolve almost effortlessly.

Technical debt
Below the waterline

Technical debt

There may be good reasons for a product to temporarily incur technical debt. If so, this must always be a conscious decision with regard for the business impact and 2nd order effects on continuity. In the words of Robert C. Martin: “The only way to go fast, is to go well.”

The ITP Way
of working

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