How AI is transforming product development
AI isn’t magic, it’s product expertise
Most AI products fail not because of technical limitations, but because they solve the wrong problems. Before writing a single line of code, successful AI product teams ask: What user pain points actually need AI? Which features will deliver measurable value? How will we validate success?
What we'll discuss
On March 20, join our evening roundtable to explore the critical aspects that make or break AI products. Industry experts will share their hard-won lessons from AI projects and practical tools for building AI products that your users actually want to use.
How AI is changing product development
What's new and what's next.
Learn from real cases
How other companies are using AI.
Getting started
Simple steps to implement AI into your business.
For who
This event is ideal for product & innovation professionals navigating the complex AI landscape:
- Head of Innovation leading AI-enabled initiatives and roadmaps
- CTO's integrating AI capabilities into existing products
- Head of Product Strategy focused on AI feature development
Program
Discover how to use AI in your business, with practical advice from industry experts that will give you a competitive edge.
Welcome
How AI will redefine product teams
As companies develop AI products, they're discovering how to blend human creativity with technical know-how, while also using AI tools to improve their work. This shift is changing how teams work together and what skills they need, reshaping traditional roles and creating new ones in product development.
The evolution of app development in the AI era
App development is changing rapidly as we learn new and better ways to build software. The most important change is how people work with AI—"Humans won't be replaced by AI, but by those who use AI." Our company stays ahead by solving new challenges and creating products that help people work better with AI. We're focused on making sure our teams have the skills they need to succeed in this fast-moving field.
Closing keynote
To wrap up the event, we’re planning an inspiring session featuring either an expert from a leading company sharing their AI-driven success story or a renowned professor offering academic insights into the future of AI. We'll share more details soon.
Dinner & networking
Excited? Register here!
About In The Pocket
We help forward-thinking organisations succeed in AI through strategy, design, and technology. Our unique strength lies in combining AI expertise with complete product development.
From strategy and vision to shipping and implementation, we help organisations break through the barriers of AI adoption. We bring together the best European talent and foster cross-cultural collaboration, while staying in tune with regional market nuances.
Trusted AI partner
for industry leaders
Pillows Amsterdam
Pillows Grand Boutique Hotel Maurits at the Park is situated on the edge of the vibrant city centre of Amsterdam and can easily be reached by car and public transport.
The 3-course French and Italian inspired classics will be served by chef Luigi di Benedetto from Spring Cafe Brasserie.
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